Let’s be real — launching can feel like standing on a stage hoping someone will show up to clap.
You’ve poured your heart into your offer, but the tech, timing, and endless to-do list can make even the best launch feel chaotic.
Here’s the good news: once you figure out a strategy that works, you can rinse and repeat it — again and again.
Today, I’m pulling back the curtain on the exact launch strategy I used to generate 6 figures in revenue, so you can adapt it to your own business and start scaling smarter, not harder.
Step 1: Warm Up Your Audience Weeks in Advance
Most people start talking about their offer way too late.
Your audience needs time to connect the dots — who it’s for, why it matters, and how it helps.
Here’s what I do 3–4 weeks before every launch:
- Create value-driven content around the problem my offer solves.
- Share quick wins and success stories from past clients or students.
- Use Instagram Stories, Reels, and emails to drop hints like “something exciting is coming.”
This builds curiosity and authority — long before I ever ask for the sale.
Step 2: Use a Free or Low-Cost Entry Point
Every successful launch starts with trust.
That’s why I always kick things off with something free or low-cost — like a free workshop, mini challenge, or $27 mini course.
This gives potential customers a taste of my teaching style and results.
It also helps me segment my warm leads, so when I send the main offer, it lands with the people most likely to buy.
Pro tip: Choose a “fast win” topic — something your audience can accomplish in 1–2 days and feel amazing about.
Step 3: The Email Sequence That Sells (Without Feeling Salesy)
I never rely on social media alone to drive sales.
Email is where the real conversions happen.
Here’s my 5-part sequence:
- Day 1: Announce the offer — what it is, who it’s for, and the transformation it provides.
- Day 2: Tell your story — why you created it and what makes it different.
- Day 3: Share testimonials, screenshots, or results from past clients.
- Day 4: Overcome objections — things like “I don’t have time” or “I’m not tech-savvy.”
- Day 5: Final call — remind them the cart closes or bonuses expire.
This approach keeps your audience engaged and nurtured the whole way through — no pressure tactics required.
Step 4: Add a Time-Sensitive Bonus
Urgency isn’t about manipulation; it’s about momentum.
I like to add a bonus for those who take action early — like an extra training, 1:1 call, or template pack that complements the main offer.
Not only does this reward fast decision-makers, but it also encourages on-the-fence buyers to take action now, not “someday.”
Step 5: Simplify the Tech (Seriously)
You don’t need a massive funnel or fancy integrations to have a successful launch.
I use simple tools that do their job — like ConvertKit for email, WooCommerce or ThriveCart for checkout, and Deadline Funnel for scarcity.
Remember: people don’t buy because of your tech setup.
They buy because of the result you’re promising and the trust you’ve built leading up to launch week.
Step 6: Review, Refine, Repeat
The first time I used this strategy, I made tweaks after every single email and post.
Now, it’s a streamlined process that I can plug into any new offer.
After each launch, I review:
- What performed best (emails, posts, bonuses, etc.)
- Conversion rates and traffic sources
- Customer feedback — what they loved and what confused them
This post-launch reflection is where the real gold lies. Every lesson you learn makes the next launch smoother and more profitable.
The Big Takeaway
There’s no magic bullet for six-figure launches — but there is a repeatable formula:
Warm up your audience, lead with value, nurture with storytelling, and sell with integrity.
The more you practice launching, the more predictable your results become.
And once your systems are in place?
You’ll stop chasing sales and start planning your next six-figure success story.
